Popularized on college campuses and in movies like “Limitless,” According to CNN smart drugs are finding their way into more and more startups and are being used by founders and employees to improve efficiency, memory retention, focus and energy. Here are 9 reasons why.
1. The real life “Limitless”? Sort of.
While NZT 48, the pill that transforms Bradley Cooper’s character’s life in the film “Limitless,” is itself a creation of fiction, the world of neuropharmacology has spent the last 40 years searching for brain supplements and cognitive enhancers that may give you similar benefits1)http://www.unamur.be/sciences/philosoc/revueqs/textes-en-ligne/RQS_182_1et2Nootropic.pdf. These real-life “Limitless” drugs are called nootropics2)http://web.archive.org/web/20080130031824/http://www.mercksource.com/pp/us/cns/cns_hl_dorlands.jspzQzpgzEzzSzppdocszSzuszSzcommonzSzdorlandszSzdorlandzSzdmd_n_10zPzhtmand they are used by a small but devoted class of individuals (particularly in Silicon Valley and Hollywood) committed to giving 110% at everything they do. There are many companies out there, but the one getting a ton of press is called Nootrology.
2. Feel like a king, be a better leader.
Nootropics come in a variety of different formulas so in this article we examined Nootrology’s FOCUS ™ Blend, with 50mg of Caffeine per dose you’ll be as hyper alert and focused as a lion stalking its prey3)EFSA Panel on Dietetic Products, Nutrition and Allergies (NDA) (2011). Scientific Opinion on the substantiation of health claims related to caffeine and increased fat oxidation leading to a reduction in body fat mass (ID 735, 1484), increased energy expenditure leading to a reduction in body weight (ID 1487), increased alertness (ID 736, 1101, 1187, 1485, 1491, 2063, 2013) and increased attention (ID 736, 1485, 1491, 2375) pursuant to Article 13(1) of Regulation (EC) No 1924/20061. EFSA Journal, 9(4):2054., 100mg of L-Theanine is added to counter the jittery feelings associated with caffeine and will drop your stress levels4)http://www.sciencedirect.com/science/article/pii/S0301051106001451 so you can make the RIGHT decisions with the calmness of a zen monk.
3. Developed by Stanford grads to crush exams and life in general.
FOCUS ™, one of the most popular nootropic formulations out there, was originally developed by students looking to gain an academic edge but not interested in the risks associated with prescription products. In their research they discovered Bacopa Monnieri, this is Adderall in a plant – 100% natural, none of the dangerous side effects5)http://www.webmd.com/vitamins-supplements/ingredientmono-761-brahmi.aspx?activeingredientid=761&activeingredientname=brahmi. Bacopa Monnieri, a plant native to india is widely used for it’s memory enhancing properties, in fact there is extensive research showing a positive impact on Alzheimers disease. 6)http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3153866/
4. Get Jedi focus and concentration to knock out complicated tasks.
Nootropics will help to put all of your cognitive capacity into the task at hand. It is kind of like an artificial “flow” state where you can block almost all distractions out of your mind and pay attention to your business. These are important for days when you are sleep-deprived or on a deadline, which, if you’re hustling hard enough might be every day. A study in 2014 showed Bacopa has a dramatic effect on all of the symptoms of ADHD; restlessness, self-control, and most importantly focus. 7)http://www.ncbi.nlm.nih.gov/pubmed/24682000
5. Stress is just a chemical — destroy it.
Stress is without a doubt one of the biggest concerns today, it makes you irritable, sick, and leaves you often making poor decisions. If there’s one chemical condition that can be blamed for lowering the quality of your life, it’s cortisol8)http://www.mayoclinic.org/healthy-lifestyle/stress-management/in-depth/stress/art-20046037. FOCUS’s™ L-Theanine works to regulate cortisol and protect your brain from oxidative stress with potent antioxidants that can minimize your perception of stress9)http://www.sciencedirect.com/science/article/pii/S000689931300185610)http://www.ncbi.nlm.nih.gov/pubmed/23395732.
6. No amphetamine-related health risks.
Many popular pharmaceuticals like Ritalin or Adderall contain or metabolize into addictive amphetamines. Tolerance increases rapidly, meaning that you will have to constantly increase dosage to maintain the desired effect. Overdose can lead to psychosis, hypertension and chest pain. FOCUS ™ and other over-the-counter nootropics do not pose this risk.
7. Rebuild your brain from the inside out.
As an entrepreneur, or someone with a busy lifestyle, you are constantly thinking about a million different things, which causes your brain to get fatigued. Your brain completely relies upon the creation of healthy new cells, also known as Neurogenesis11)http://www.nature.com/nm/journal/v4/n11/full/nm1198_1313.html. FOCUS ™ contains the ingredient Alpha-GPC, which research has shown to increase growth hormone secretion in both the young and elderly12)http://www.ncbi.nlm.nih.gov/pubmed/1577400?dopt=Abstract. Growth hormone plays a vital role in maintaining healthy new cell growth in the brain, keeping you energetic, alert, and motivated.13)http://www.scientificamerican.com/article/can-hgh-reverse-brain-dam/
8. Cheaper than the cost of your daily coffee habit.
Many productivity rockstars are highly dependent on the dark nectar of wired-up bitterness. While coffee is a great source of antioxidants, the acidity in coffee has a hidden negative effect on your stomach and can cause more harm than it’s worth14)http://www.webmd.com/digestive-disorders/news/20100322/brewing-gentler-java. The cost in time and money of a daily coffee habit (ESPECIALLY when you are constantly stopping at the coffee shop) is almost 3x as much as a month’s worth of FOCUS ™.
9. You can try it risk free
References [ + ]
|3.||↑||EFSA Panel on Dietetic Products, Nutrition and Allergies (NDA) (2011). Scientific Opinion on the substantiation of health claims related to caffeine and increased fat oxidation leading to a reduction in body fat mass (ID 735, 1484), increased energy expenditure leading to a reduction in body weight (ID 1487), increased alertness (ID 736, 1101, 1187, 1485, 1491, 2063, 2013) and increased attention (ID 736, 1485, 1491, 2375) pursuant to Article 13(1) of Regulation (EC) No 1924/20061. EFSA Journal, 9(4):2054.|
Alice Verment is the lead editor and author of brainsciencetoday. Alice's writing is driven from her love of human psychology and anatomy. Nothing interests her more than knowing how she works. She loves writing, life and seafood.